Should you hire a local agent to sell your house? Maybe, maybe. not.

Sellers naturally want someone who knows their neighborhood to sell their house. It makes sense, because a big part of what is being sold is location.

It might sound controversial, but I’d suggest that a neighborhood Realtor, who knows the neighborhood, is not nearly as important as having a strategic thinker, a. fantastic negotiator, an insightful and high-impact marketer in your corner when you sell.

A fantastic agent can learn the neighborhood amenities, the walking trails, the proximity to coffee shops, library and restaurants, Homeowners who hire agents who know how to maximize your terms and price should take priority when you hire an agent.

At Leading Edge, we eat strategy for breakfast and thrive on tactics that make sellers more money.