Mug Monday Episode 1: Facebook Ads Versus Facebook Boosting

On the first episode of the new and improved Mug Monday we are discussing Facebook ads versus Facebook Boosting!

Good Morning Everyone! Happy Monday! Welcome to the NEW and Improved Mug Monday! I’m Emily Dugal Digital Marketing Manager at RE/MAX Leading Edge! If you’ve seen Mug Monday welcome back and if it’s your first time I’m excited to share my myriad of mugs and tips with you! This week's mug is my Bellagio Mug from Las Vegas where I spent New Year's Eve 2017!

We are kicking off this Monday by discussing the Difference between Facebook Ads and Facebook Boosts. You’ll need three things in order to start boosting and creating ads!

• A Facebook Business page which you can create for FREE by going to Facebook.com/page
• A willingness to pay to play! And it is well worth it! Your dollars will go far on Facebook and you can spend as little as a dollar a day on a Facebook boost or as much as you’d like on Facebook Ad!
• Some great content that’s going to provide value to your clients as well as a graphic

Facebook Ads

Let’s start with Facebook Ads. There are three objectives which you'll chose from when creating a Facebook ad.

• Awareness which includes Brand Awareness or reach (which means showing your ad to as many people as possible!)
• Consideration which you can use to drive traffic to your website, gain engagement (likes, comments, shares of your post) or Lead generation
• Lastly, conversion which gets people to take an action on your website (usually a purchase)

• You can target
  • Age
  • Gender
  • Income
  • Jobs
  • Interests

You’ll create ads through the ads manager, you’ll select an. As agents I would focus on Awareness for your Brand and consideration which will help drive traffic to your website! Facebook Ads allow you to dig much deeper into your audience.

Facebook Boosting

To create a boost you will start by posting to your Facebook page like a normal post. When your post has been published you a button will appear in the bottom right-hand corner that says “Boost” click that to open to dialogue box. It’ll allow you to chose an audience, time frame for the boost to run and the amount you want to spend. Boosts are less effective and there are limitations such as not being able to set placement or control the objective. They will live on your wall unlike ads which will not appear on your wall.

Some tips from me!

When it comes to choosing between Facebooks ads versus Facebook boosting, I suggest agents use boosting for blog content they create, a post on their wall about a new listing or an open house. I also always suggest that a boost is clickable! Make a boost take the person the page on your website with property details or directly to your blog.

I would use an ad to market yourself as an agent! I think ads are great for a really long term goal and invest some real money into it. If you have an Instagram account make sure it’s linked to your Facebook account! If it is then when you boost or create an ad it will show up on people’s Instagram feed as well as Facebook!  The idea behind both these things is (as Katie Lance says) is to people know, like and trust you! Hope you found this video helpful and if you’re interested in kicking off a Facebook ad or boost and don’t know where to start, feel free to reach out! I’m here to help! Be sure to like our Facebook page, connect with us on LinkedIn and follow us on our Twitter page!