Hey Everyone! It’s Christine George, President of Marketing at RE/MAX Leading Edge with offices in Boston, Cambridge and all over Greater Boston. Welcome to Episode 17 of Real Estate Marketing!
We’ve been talking about how to fight the rising cost of digital marketing. Today we’re going to about our strategy #4.
Take Your Business Offline
At RE/MAX Leading Edge, 85% of our business comes from repeat customers or referrals, so nurturing those relationships will get you the biggest return on your investment. I can’t ever stress this enough. At RLE, we attribute 85% of our business to come from repeat customers or referrals. Our biggest ROI comes from our SOI so I always encourage agents to invest in your database FIRST.
How to Nuture Your Sphere of Influence
There are many ways you can nurture your SOI
1 - Create lists on your social media platforms will allow you to segment those clients and see only THEM in your feed. Spend a few minutes a few times a week, engaging with those special people.
2 - Send a private FB voice message. There aren’t too many people doing that yet. By sending a vm instead of a written message, you can surprise them and put a smile on there face.
3 - Picking up the phone is still a very relevant way to stay in touch, especially for older clients
4 - Meet for coffee or happy hour - today, when so much is happening online, the face-to-face becomes really special and unique
5 - Personal notes - who writes personal notes anymore? I carry stamps in my wallet and I had a friend laugh when they found out. When you take the time to write a note, address it, stamp it and mail it, people are really appreciative. Strange to say but it’s really unique these days
That’s it for me today. As always, if you like our Real Estate Marketing vlog, we’d LOVE it if you’d like, comment and share it, check us out at leadingedgeagents.com or like us on Facebook, Twitter, Instagram or LinkedIn. Thanks so much everyone, enjoy the rest of your day and we’ll see on the next episode of Real Estate Marketing.
