Hey Everyone!  It’s Christine George, President of Marketing at Leading Edge Real Estate with offices in Boston, Cambridge and all throughout Greater Boston.  Welcome to Episode 27 of Real Estate Marketing!

 Last week I had the privilege of attending the Inman Connect Conference in San Francisco.  If you’re not familiar with Inman, it is the most well-known and respected online real estate news publication in the U.S.  Each year they host 2 conferences, one in NY and one in San Francisco where the who’s who of real estate and beyond come to learn, debate, be inspired and network with the pioneers and the adventurers in real estate.   This year I came away with way more nuggets than we have time for so I narrowed it down to my top 3 and here they are:

1. Stop trying to be all things to all people. This theme came up numerous times throughout the conference. This goes for agents and their broker/owners.  It’s all too easy to get distracted these days.  Drishti is a term in yoga, meaning finding focus or intention.  When you can get hyper-focused on who you are, what you stand for and what you’re best at, you end up attracting the right kind of customers, the ones you want to do business with. 
2. Make social consciousness a priority. Let me say first that it was so refreshing to see Inman bring a stream of consciousness to the conference.  There was conversation around homelessness and affordable housing.  Doniece Sandoval, the Founder of Lava Maeand Rye Barcott, the Co-Founder of With Honor, are making a big impact in these arenas and challenged us to think about our role and how we can make a difference in our communities.
3. Clelia Peter’sVision for real estate in 2020 – Clelia Peters is Co-Founder & Advisor, for Warburg Realtyand MetaProp. She brilliantly laid out what she sees as the 3 layers of change for real estate.
   1. Technology will take over what used to be human tasks. 

   2. Discount brokers like Redfin and Purple Bricks will continue to grow and possibly feature a menu system of commissions.
   3. Traditional brokerage will thrive on high value, high volume, high complexity 
transactions.

 There you have it, my top 3 take-aways from Inman Connect in San Francisco.  Stay tuned for a more in depth recap later this week!

That’s it for me today.  As always, if you like our Real Estate Marketing vlog, we’d LOVE it if you’d like, comment and share it, check us out at leadingedgeagents.com or like us on Facebook, Twitter, Instagram or LinkedIn.  Thanks so much everyone, enjoy the rest of your day and we’ll see on the next episode of Real Estate Marketing.